Consulting

Electrification
Consultant

Dr. Veronika Wright holds a PhD in Technical Physics from Graz University of Technology in Austria. She gained valuable industry experience in batteries, electric vehicles, and clean energy while working at AVL List GmbH, a renowned automotive and technology company.
 

In 2021, she established her own consulting practice, where she offers technical and strategic guidance, educational support, mentoring, and impartial expert advice in the fields of batteries, clean transportation, and energy. 

Dr. Wright assists her international clients in various ways, whether it’s refining their business strategies, tackling technical challenges, fostering innovation, or exploring educational opportunities.

Industry Experience

After finishing my PhD in Technical Physics at Graz University of Technology I joined AVL List GmbH in Graz, Austria for almost four years. Starting as a simulation engineer of lithium-ion batteries, I was involved in methodology development, international customer projects, cooperation with universities as well as supervising students, from battery cell to module to pack applications.

I built up my expertise in:

  • Battery thermal runaway and propagation simulation based on battery abuse testing; finite element and CFD simulation
  • Battery lifetime prediction based on battery cell testing; electro-chemical, half-empirical and data-driven models
  • Battery thermal management simulation, thermal concept studies, battery standards and regulations, virtual sensors and solid state batteries

My Consulting Work

Strategy
Consulting

  • Techno-economic analysis 
  • Product-market fit
  • Competitive landscape
  • Company acquisition analysis
  • Roadmap development

Technical
Consulting

  • Technology assessment (venture capital, startup, legacy) 
  • Expert advise on existing and future technology/services
  • New product developments
  • Development and execution of proof of concept projects

Training &
Courses

  • Electric Vehicle and Battery training for C-suite 
  • Development of custom training/courses
  • Existing training include “Safety of EV Batteries” 

Marketing & Communication

  • Product launch support 
  • Company image analysis
  • Product placement, USP development 
  • Product messaging & branding

Recent Projects

Fabrisonic

Project Description: “Ultrasonic Additive Manufacturing (UAM) is a novel manufacturing process with numerous applications. We’ve had some significant success with our UAM process recently with a specific EV battery manufacturing application, and wanted to understand how our technology could continue to contribute to the rapidly developing field of EV manufacturing. We sought out Veronika’s expertise to help us understand the field of EV battery production and help us identify additional applications and potential customers for our technology.”
Testimonial: “Veronika is thorough, detailed, personable, professional, and energetic. She is a great collaborator. She produces actionable results that have already opened up several conversations for us for potential projects and with several potential partners/customers. From the very beginning, Veronika was up front and candid, and it was apparent that she had our best interests in mind. We can take strategic action based on Veronika’s research, feedback, and results.”

Jason Riley

Chief Operations Officer, Fabrisonic

TÜV SÜD

Project Description: “We were looking for an external battery expert to provide an independent opinion and neutral expertise regarding future direction and strategies in the EV battery industry. We approached Veronika to assist us with this, along with related projects. This included market and technology scouting and analysis, forming the foundation for our strategic decisions and roadmap definitions. Together, we also crafted a new company vision in the battery field”.
Testimonial: “I came across Veronika’s book during a literature search, which led me to discover her work. Following our initial conversation and discussion about upcoming projects at TÜV SÜD, it quickly became apparent that Veronika could offer exceptional support. The organization and preparation for our collaboration went incredibly smoothly and cooperatively. Throughout the project, Veronika consistently impressed us with her profound knowledge and extensive experience in the field of batteries. This ensured that we had the perfect partner by our side to tackle our challenges”.

Markus Gregor

Technical Expert Battery Lifetime and Safety Certification | TÜV SÜD Auto Service GmbH

Hexagon Manufacturing Intelligence

Project Description: “We asked Veronika to provide a comprehensive overview of the simulation techniques applied in the design and development of batteries and battery packs. Her experience, ranging from molecular dynamics to full vehicle simulations, has been instrumental in identifying the pain points in this complex workflow and clarifying the gaps of the offerings in the CAE market.”
Testimonial: “We were impressed with Veronika’s energy from the moment we started working with her. As we collaborated more, we got to appreciate how deeply her passion is embedded in her work ethic. Her knowledge and competence in the battery world is beyond compare, but what really makes her stand out is how she makes everything seamless and smooth.”

Luca Castignani

Director of Product Management | Hexagon Manufacturing Intelligence

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Specialties

Battery Technology

Lithium-ion, solid-state and beyond

Battery Development

From cell to pack to vehicle integration

Circular Economy For Batteries

Make, use, reuse, recycle

Battery Testing

Battery Simulation and Model parametrization

State of Health

Battery state of health and lifetime prediction

& So Much More

Reach out with any questions!

Request

A Consultation

Feel free to each out with any questions or to learn more about my consulting work!